“The Medium is the Message,” which was stated by Marshall McLuhan, is not exactly understood by all who hear it. What did he mean by this? Many people look at this as two halves being put together in some way, the media and the message. Some people see it as the media supersedes the content of the message others say the medium isn’t important at all. I don’t believe it to be any of that, I will us an analogy that I’m sure many have all heard. “If a tree falls in the forest and there is no one there to hear it does it make a sound?” I wonder if McLuhan was ever asked this question.
The tree falling in the forest analogy plays right into what I think McLuhan was speaking to. The same if I were to write a letter about some bit of gossip I knew but hid them in a drawer. There essentially would be no message. On the flip, if I were to say it to a crowded room full of people, the message would be huge and in turn spread beyond that room through SMP, word of mouth, Facebook, twitter and so on. However, we also have to look at the message. Was it interesting or was it something that everyone already knew about or really doesn’t care about. The key is to have the message mean something and the media that it travels on to be relevent.