Using Twitter as social media marketing tool is a must these days as many people are beginning to use this platform in addition to just Facebook and some people are opting to stop using Facebook all together as I myself would like to abandon Facebook. I picked out three companies that have begun using Twitter to help in their advertising campaigns. The three companies I chose to talk about and rank in order appearing next were, Dominos, Newegg and Starbucks. Dominos came in first place between these three because they pay attention to detail, they learned from their mistakes of not being fully engaged with their customers. Many of the tweets put out by Dominos are asking customers questions about what type of new menu items they think would be a good addition, surveys of how a new food item tastes and asking customers to send in pictures of how their dominos pizzas are looking, kind of like another quality control which adds value to the product. Newegg comes in at the second position because its presence on Twitter is near nonexistence. I was actually expecting a little more from them as they are techie company, most of what tweets they did put out were just advertising an upcoming sale but I suppose that some people that are following Newegg only want to get tweets when there is a sale and only then. In last place is Starbucks, the reason this company came in last place is that they are just as nonexistent as Newegg. The tweets they do come out with are fairly boring and are of no value, are recent tweet, “Coffee is our muse,” in my opinion it has little to no substance. The question then becomes how does a company become effective at using Twitter?
Twitter has grown in leaps and bounds and has gained quite a large group of people using this social media platform. The key to being effective is gain a following and getting people to retweet which will lead to more followers, yeah it sounds like a pyramid scheme, I guess it kind of is. Doing exactly what you did on your businesses Facebook page isn’t going to fly here for a number of reasons. First off, they are not the same type of social media platform and to think you can go about business as usual is naive. Second and to build off the first, you need to research what the crowd on Twitter want to see, most of the people using Twitter are younger, younger in fact then than the young generation that adopted Facebook. Which begs the questions, which companies will succeed with Twitter and which will have little to no success with Twitter?
As it was stated just above Twitter is full of young people. I never thought I’d say, “you damn kids and your “loud music,”” but I did with Twitter. I resisted it, like many adults resisted the internet. So what companies are going to do well with the Twitter platform? Companies that are geared toward a young crowd will flourish here. The interesting thing is that products and services that are primarily used by older people, will one day be something that this young generation will someday rely on, so it is important that these companies establish a presence on Twitter. The best advice I could give to anyone getting into Twitter for business or any social media platform for that matter is at least have a presence in that medium.
I followed a few social networking platforms and found two of them helpful and the other one a little flat. The first helpful one I followed was Marketing Cloud and the second was Webtrends. Marketing Cloud was tweeting multiple times everyday offering advice, tips, news articles, feedback on questions and much more. Webtrends was slightly different from Marketing Cloud in that it was more reporting on the media and offering many links to job postings. They tweet level was about the same from both of these sites and when combined can be very helpful in the social media world. As with anything in this world the marketers to partner with these two sites benefit the most when they have more followers through linking sites to linking to a news article that has advertisers on it. The web and the social media environment in which it lives is like a spider web, and a messy one at that, but it is all connected, everyone benefits from everyone else now a days it is hard to see that “line” anymore. Where will it all go next?