No matter where you go it seems you can always find a Starbucks, they have gained the recognition of that of McDonald’s and don’t seem to be losing any favor from its customers. With over 20 thousands stores in 61 countries around the world and most in the United States the coffee chain based out of Seattle, Washington is doing pretty good for itself. When people think of Starbucks they think of coffee but they have more than just hot coffee in store, they sell cold drinks, coffee beans, sandwiches, pastries, as well mugs and tumblers. Starbucks has even added their products to many grocery stores for purchase. The company was founded in 1971 in Seattle as a coffee bean retailer and during the 1990’s began to expand so rapidly that a new store was opening every workday. One of the ways that is has managed to grow in such leaps and bounds is by engaging a subculture of those who have to have luxury coffee. Starbucks in the begining targeted young college students with higher than average income levels and then began targeting any social class that would be willing to pay for luxury coffee. Due to much of their demographic being of a younger crowd they had to have a good social media plan.
With over 32 million people following their Starbucks page you could say that Starbucks is doing pretty well. A coffee store that has that many people following its page is quite a feat, considering its just a coffee store, what possible information could be found here. The only thing I see right now is the roll out of new seasonal drinks and mugs but that’s just it, it’s about a social status of I drink at Starbuck and I have the newest Starbucks mug, it’s so simple but so genius.
Twitter doesn’t have as big a following as Facebook but just over three million is nothing to scoff at. You’ll find more of the same letting its customers know what new drinks are coming out and inticing its customers with photos of freshly made coffee, it keeps you thinking about it all day until you walk into a Starbucks and buy one. Starbucks has engaged us in such a way to make us think we are buying more than just a coffee, we’re buying an experience. A prime example of this is the size of drink names, “tall,” and “vente” people eat that kind of stuff up. Even though I can’t stand that kind of stuff, I still find myself from time to time buying coffee at Starbucks but have ever just wanted to do this:
Starbucks also has their own website that goes deeper into what Starbucks is all about. Here you can shop for gift cards for the upcoming holidays or any upcoming event and talks about some of the causes they are for to appeal to certain people. They also make sure to illustrate the products they have in store to get you into a Starbucks. Starbucks also links together all of its social media sites here as well. They have a live Twitter feed on their online community link, pretty cool idea to drive business. It means so much more if a customer says good things about you then if you do.