For those who may not be aware, this blog is part of a class I am in and for this most recent assignment I reviewed many of my classmates blogs. The first blog I came across that I enjoyed was by Al Z. in which he talked about Social Media Marketing Plans. He found one slideshare I really enjoyed, it talked about Salty, a marketing character for the company Knorr. Anytime you can make me laugh I’m a fan. His blog also touched on an area that I had talked about in the same weekly assignment, the Progressive protest. Anytime someone is taken advantage of by a major corporation, I love the idea of social media going after them. I like the way this blog was presented. He let the slideshares do a lot of the heavy lifting and found real life instances relating to the slideshares points. He made brief points as to what the slideshares were about. The main point to take away from Al’s blog was: “It is apparent that there is no one master plan for SMM, instead there are as many as there are unique businesses that use them.”
The second blog I found by another classmate was Holly M‘s blog post on Social Media Marketing Planning/strategy. In this blog she talked about a social media platform I’ve actually never heard of before, Pinterest. A link to a slideshare explains what this social media platform is and in her blog she gives her run down of what this social media has done. Their users are 80% female and 50% of all users have children. This company has found their target audience and the trends in which their customers use this platform. Again, I think this blog kind of shows us that there are many ways to use Social Media to accomplish your business goals. If I were starting up a business centric on women or baby products or services, I would definitely use Pinterest.
I found one more blog by Scott Monty that I found very interesting and informative on many levels. The first blog entry I read was his most recent, “A New Twist on Content” and found it very fun. Scott talks about Kraft foods and one of their biggest brand names, Oreo. He talks about a creative goldmine being put out by Oreo due to their upcoming 100 year anniversary. Over a 100 day period Oreo has been putting on a campaign called the Oreo Daily Twist. The most interesting thing here really wasn’t the work of Scott but Oreo, I’m just happy I found this Blog because I would not have known about it otherwise. Check out the Oreo Daily Twist here.
The second blog entry I enjoyed from Scott was “When Did We Get So Nasty.” This entry talks about the nature in which Social Media has turned its nasty head. He speaks to the anonymity of the internet that used to exist before Facebook and Twitter. People don’t seem to care anymore if they’re name is attached to a nasty post or tweet. He proposes that rather than tearing down others, speak to something positive. In many ways I agree, we need to be nicer to each other, however a vitrol post about a company who did something vitrol to a customer or group of people is a necessary evil. Nevertheless, still a very interesting entry.
Many companies use blogs to advertise for business. Some of them are successful and some are not. The first company I found that uses a blog in their business model was Lenovo. After spending some time looking through the entries I realized they offer people a lot of content and media to interact with. After only spending a few minutes looking around the Blog I found a story I wanted to read. When checking to see how easy it was to post something I was given the option to use my twitter, FB, G+, yahoo, openID and Disqus accounts. Thats cool I have all those options but you have to sign in, can you remember your credentials all the time? I enjoyed their format and would give it a B plus overall, took off points for the sign in process.
The next company I looked at was Adobe. This blog is just there, nothing stood out to me in this one and Adobe is a huge company in the graphical design world. I would expect more from Adobe but I suppose that most people coming here aren’t looking for the over the top experience. When I opened a few blogs I kept finding a lot of the same, very short blogs with little content, however some of them lead to video presentations but a little outside what I might expect to see in a blog. When I tried to post a comment to an entry, the ease of use was very simple, no login information required but they did ask for email info. I found the blog to be lacking that eye catching nature overall I would grade it a C.
The final company I looked at was GM. This blog offered something similar to that of Lenovo, a good amount of content inside each blog entry. They look to pull people into the blog by making them a part of the blog, they have a photo of the week blog and a link to GM’s twitter feed where they respond to many of their followers. Many of the blogs get very technical while still maintaining enough fun content to keep even a lay person interested. When I tried to post a comment I found it just as easy to do as Adobe’s blog site but they still wanted that email. In all it was a pretty nice blog site and would give a grade of A minus.
The main way in which I graded these last three blog sites was in the way that they would be perceived, by the common person. The common person doesn’t spend a ton of time on anyone site unless they get pulled in. If the blog site didn’t grab my attention in a way that would want me asking for more, I was gone. Media content is always a big way in keeping a person around for just a little while longer but before that, the initial bit of information has to be enough to get me to click on that post, pictures help here. We as humans are a very visual bunch and a picture of something appealing, be it a cool car, PC or visual graphic, go a long way. Two of theses companies did this, one of them did not. Posting comments is also a big deal, to feel like you have some input on the direction a product is taking, whether its just perceived or actually adding to that companies creative process, it doesn’t matter your still putting in your two cents. The good companies listen though.