This YouTube video speaks for itself. The amazing record-breaking jump of Felix Baumgartner is enough to attract the attention of the entire world. This video crosses the boundaries of the Earth and makes RedBull able to market this in any country around the world. Though this video is not of the traditional commercial type it has an impact on those who have seen it, which is approaching 24 million. As a YouTube video its perfect, no one wants to see a traditional commercial here, people see something like this as awe-inspiring. The marketing is subtle here too, throughout the video you see RedBull everywhere and when people want an energy drink subconsciously they may grab a RedBull without really thinking about it or knowing exactly why.
I couldn’t help myself, this video is amazing. In this video the thing being marketed is themselves, Korean rapper PSY has gone international with this music video. By the very act of placing it on YouTube has generated so much success to which otherwise may not be known as well as it has become. With 513 million views on YouTube, yes 513,773,842 as of October 20th, you can’t argue with that kind of success. If you turn on any local pop radio station you’re bound to here this hit come across your speakers and is at the top of the list for iTunes single list.
The stunts performed in this were probably among some of the most expensive done by a car company just for a commercial but boy were they cool. I think that in doing this Chevy makes the Sonic look cooler than maybe it even is or that this video makes the car as cool as it is, either way Chevy has done something pretty cool here. This video was originally released as commercial during Super Bowl XLVI and since then was replayed on YouTube over 3 million times. The music playing in this video is by a band called Fun and with this commercial they as well gained some pretty big notoriety. As a band getting your music in a video like this is probably one of the greatest ways a band can market themselves. We’ve all been sitting there at home watching TV and seen a commercial with music playing and said to ourselves who is that band. You start looking all over the web to find out who it is via, YouTube, Forums, Blogs or whatever will give you that answer. This was one commercial I was guilty of doing this with and I don’t find myself being sucked in like that but Chevy and the Band Fun created that all to rare “buzz” that so many other companies fall short with.
I guess the question then becomes what makes for a great YouTube video? Well we can learn from all of the videos we’ve seen here and of course in most circumstances it all comes down to that bottom line. With the Gangnam video by PSY most if not all of the iTunes sales has come from the popularity of this video. The Baumgartner jump sponsored by RedBull opens additional marketing lanes for RedBull to air in traditional TV spots which is invaluable, the sky is the limit here. The Chevy video helps to expand their markets target demographic by focusing on a younger crowd which can increase sales. All of these videos implement their own style of advertising or marketing that works specifically for their brand. One thing we can take away from this is that there are many ways of making a succesful YouTube video.